Guides

Here's How To Win More Listings In A Low Inventory Market

October 4, 2021

Here's How To Improve Your Brokerage's Customer Service Experience

September 23, 2021

80 percent of customers leave after one poor customer service experience.

Fall 2021 Real Estate Trends: Here's What We Expect

September 21, 2021

Will the fall market cool off?

How Can A Real Estate Broker Attract More Clients?

September 16, 2021

Stand out in a competitive market.

Digital Transactions: Is It The Way Of The Future?

September 14, 2021

We're talking about Apple Pay, right?

Become an Agent-Centric Brokerage With These Tips

September 9, 2021

Better support your agents.

Here's How Social Media Is Changing the Real Estate Landscape

September 2, 2021

There’s one place we know where to find the buying generation: social media.

Make Sure Your Real Estate Back Office and Accounting Platform Can Do These Things

September 1, 2021

Not all real estate back office and accounting systems are created equal.

Three Habits of Successful Real Estate Brokers

August 26, 2021

Are you doing what it takes?

Is Great Photography Really A Must-Have For Your Listing?

August 24, 2021

Is the investment worth it?

NAR iOi Pitch Battle

September 1, 2021

Brokers, tech innovators, and association and MLS executives all agreed that Zipi is the modern, cloud-based operating system designed for the future of real estate.

Effective Management Practices for Developing a Diverse Workplace

August 19, 2021

You can't just be an organizations that "plays" diversity.

How is Crypto Impacting The Real Estate Industry?

August 17, 2021

Let's start by explaining blockchain technology.

The Rise of iBuyers: The Good and the Bad

August 12, 2021

What Do More Accurate Online Estimates Mean For You?

August 10, 2021

A Zill-pocalypse, perhaps?

How Your Brokerage Can Contribute To Diversity, Equity and Inclusion in Real Estate

August 7, 2021

We’re the first point of access (in a line of many!) for homeownership.

5 Reasons Why Leadership Must Embrace Disruption

July 31, 2021

The pandemic caused emerging tech to roll out faster than previously planned.

The Extent Of The Housing Affordability Crisis

July 30, 2021

We need 7.2 million MORE affordable homes in the country to meet the demand.

Millennials Are Different From Previous Home Buying Generations

July 28, 2021

Damn millennials.

The Pandemic Changes That Are Here To Stay

July 22, 2021

Zoom fatigue, anyone?

Why Is The Real Estate Industry Growing But Brokerages Are Losing Money?

July 20, 2021

The average retained company dollar fell to just 14.8 percent in 2017.

A list of continuing education for brokers

July 8, 2021

Some of the most important topics have nothing to do with selling houses.

Cloud Based Is The New Normal

June 30, 2021

The cloud… It's mysterious and intimidating to some.

Offer More Value To Your Agents With These Simple Tips

June 29, 2021

Brokers need to retain their agents.

Current Challenges In The Real Estate Industry Explained

June 24, 2021

Where does the industry stand right now?

Agents: Here's When To Turn To New Construction

June 22, 2021

If you’re struggling to find the right list for your client, there’s an avenue that you may want to explore: new construction.

Are Commission Plans Your Only Benefit to Agents?

June 8, 2021

There is more to life than the commission split.

As a new Real Estate agent, what should I look for when choosing a Real Estate Broker?

June 7, 2021

80% of new agents leave the industry in the first two years, ouch.

The Major Benefits to Zipi's Integration Partners

June 3, 2021

These partnerships put the power in your hands to do more with less.

Three Crucial Reasons Why You Shouldn't Be Afraid Of AI

June 10, 2021

AI can offer plenty of value to your business.

The Power of Positive Thinking in Business

May 20, 2021

If there’s one characteristic that you look for in an employee or team member, what is it? 

Should You Get A Virtual Assistant For Your Brokerage?

May 18, 2021

Here's what to do when your admin team is reluctant to change

May 13, 2021

Change is hard.

10 Of The Greatest Real Estate Tech Startups in 2021

May 11, 2021

How Do Brokers Hire Top Agents? Here Are Key Hiring Tips for Brokerages of All Sizes

May 6, 2021

Want in on the secret of hiring top agents? It all comes down to the hiring process. Click to read key hiring tips that any broker can follow to make sure the right people are hired.

Three Tips for Running a Successful Social Media Channel

May 3, 2021

There's a projected 4.5 billion people on social media by 2025.

How Do Brokers Attract More Agents?

April 29, 2021

It's no longer just about the commission split.

What to Expect as We Close the Spring 2021 Buying Market

April 26, 2021

76 all cash offers? The spring buying market isn't dying down anytime soon.

Zipi Makes T3 Sixty's Prestigious Tech 500 List for the Second Consecutive Year

April 20, 2021

Zipi has made T3 Sixty's Prestigious Tech 500 List in several categories for the second year in a row.

Emerging Technology in Real Estate to Keep an Eye on

April 15, 2021

It's hard to keep up with the ever-evolving world around us.

Google Data Studio integrates with Zipi

April 3, 2021

Zipi recently partnered with Google to offer brokerages like yours accessible views of your data. With Google Data Studio, you have the power to view real-time insights from your Zipi data combined with other data sources such as Dotloop and SkySlope.

Start Over Fresh for the New Year with Team Goal Setting

April 13, 2021

Goal setting actually restructures brain cells so that you and your team are largely more successful.

Is 2021 the Year to Start your Own Brokerage? Here are Three Things to Consider First

April 6, 2021

Before you jump into starting your own brokerage, consider these three things first.

Ways to Generate More Leads for the Modern Brokerage

April 1, 2021

The real question is how to you generate a quality lead online?

Why Do 80% of New Year’s Resolutions Fail?

March 30, 2021

If you woke up on January 1st, 2021 screaming “New year, new me!” you're not alone.

The Real Estate Changes that Came with 2020

March 30, 2021

2020 brought us a lot of ups and downs (to say the least).

Grow your Real Estate Business By Adopting Technology the Right Way

March 25, 2021

Understand Real Estate Commissions

March 1, 2021

As a broker, it’s important for you to have in-depth understanding of how commissions work. So much depends on it - your business longevity, your agent happiness, sales success and more.

Increase Results by Increasing Competition

March 1, 2021

Improving your overall sales performance for agents is a constant challenge. This why many attend sales training sessions, coaching, and seminars looking for the one or two key innovations to make an impact on their overall yearly commissions.

Remote Team Building for Brokerages

March 23, 2021

Improve communication, creativity and conflict resolution.

The Pros and Cons of Renting vs. Buying a House

How do you know it's time to buy?

Here’s How to Recruit Top Real Estate Agents

March 16, 2021

Just like any industry, real estate brokerages face the same dilemma — how to find the best talent.

Don’t Let your Back Office Software Take a Back Seat, It’s Time to Invest in Newer Technology

March 10, 2021

Let’s face it, a lot of us hate change. However, adopting a back office application because it’s “familiar and safe” is flat out, a mistake.

How to understand real estate commissions

June 27, 2019

As a broker, it’s important for you to have in-depth understanding of how commissions work. So much depends on it - your business longevity, your agent happiness, sales success and more.Commission structures can be very complex, making it a less transparent part of ...

Zipi Launches Integration with Dotloop to Streamline Business Tracking and Commission Verification

May 29, 2018

One of a kind integration helps real estate agents dramatically increase operation efficiency and gain robust business insights.Zipi has launched a seamless integration with dotloop®, the leading online transaction and productivity optimization platform for simplifying the ...

How Do You Calculate a Real Estate Commission Check?

August 18, 2018

For many agents, the commission they get, is the right commission. They don’t check or calculate anything.They’ll go out and do all the hard work. Their broker will provide support where needed. Once the deal is done and the house is sold, all that needs to happen is for the ...

How a data-driven approach helps agents and brokers

September 10, 2018

In today’s data-driven world, numbers are everything; they showcase our previous actions and indicate our future ones.Think about how much data is gathered in the services we use on a day to day basis. Just by observing our search habits, Amazon is able to ...

Zipi's dotloop integration makes reporting easy

September 12, 2018

Dotloop is one of the most popular and powerful real estate transaction management systems on the market today. With well over 300,000 users, dotloop helps agents streamline and organize their transactions, all in one place. But what about the rest of your business? What dotloop ...

Why Should Real Estate Agents Set Goals?

September 14, 2018

Most of us, if not all, have a dream or vision that we hope will come true one day. Small or big, personal or business related, for many agents these desires and hopes are often unattainable without the dedication and hard work. However, there is a way to make achieving your dream ...

How to Set Your Real Estate Team Goals

September 21, 2018

Every broker or real estate team leader wants their performance to grow. While a team of top performers can easily improve performance month to month, without proper goals, most teams will struggle to make positive change on a consistent basis. As for setting team goals ...

How to Calculate Your Real Estate Businesses Marketing ROI

September 26, 2018

Marketing gives an important boost to your agent activity, creating opportunities for new listings and buyers.Calculating the ROI on your marketing is then crucial, as it can guide you on where your marketing efforts are most efficient and where they can be improved. To calculate ...

How to Keep Real Estate Agents Accountable

September 28, 2018

For many brokers and team leaders, holding agents accountable is one of the most common difficulties. It can be a struggle to get your team to stick to set goals, do the work set out to achieve targets, and ultimately perform.The consequences for this is that it makes doing ...

How to increase results by increasing competition

October 3, 2018

Improving your overall sales performance for agents is a constant challenge. This why many attend sales training sessions, coaching, and seminars looking for the one or two key innovations to make an impact on their overall yearly commissions. However, there is one way to ...

Growing a Real Estate Agency: Key Metrics and KPIs

October 7, 2018

For many principles and high performing brokers, driving the performance of your business can only be improved when you can measure the impact of actions taken towards achieving your business plan.Peter Drucker is credited with saying, “If you can't measure it ...

Why is an Accurate Pipeline Important for Real Estate Agents?

October 10, 2018

For many agents, maintaining an accurate pipeline is easily understood but not easily kept front of mind. Administration is often seen as an unnecessary distraction from profit-generating activities like cold calling and showings. However, maintaining an accurate pipeline is essential.

How to make and use leaderboards to increase real estate sales

October 19, 2018

The general purpose of a leaderboard is to show a group of “players” how well they are doing. Often used in gamification systems, individuals are able to see who is in the lead, to compare scores, and in effect checking out their own “ranking.” A leaderboard should broadcast ...

How to use gamification in real estate sales

October 22, 2018

Gamification is the use of game mechanics to other areas, such as a sales environment, to improve motivation and performance. The use of gamification is becoming increasingly popular in the business world, and has found its way to real estate sales and motivating ...

How to Stay Motivated as a Real Estate Agent

October 26, 2018

As a real estate agent, you encounter a lot of disappointment and you’re turned away many times. Even the most thick-skinned agents will have their down days -- they’ll feel down, empty, spent, or just downright tired from always having to push. Always having to be the ...

An introduction to real estate KPI dashboards

October 28, 2018

KPI dashboards are a great way for business owners, managers and employees to get a snapshot of company performance, indicating where improvements can be made. We’re all for continuous improvement, so let’s find out more. Key Performance Indicators (KPIs) ...

Why are KPIs important for real estate agents? 

November 2, 2018

Looking to drive your business forward and create a high performing team? Then you will need to set objectives for your company known as Key Performance Indicators (KPIs). But why use KPIs? Here are 3 reasons why you need to use KPIs for your agents. Key Performance ...

Are Your Real Estate Goals SMART?

November 5, 2018

Ok, so you know you need to set goals for your business. But now you may be wondering, how do you set your goals? Firstly, there are two types of goals. Defined goals and undefined goals. What’s the difference? Undefined goals can lead you down the garden path and ...

Why new real estate agents fail

November 7, 2018

Approximately 80% of real estate agents fail in the first year. Even after that, the odds don’t improve much. While no magic solution exists to the question of why most real estate agents fail, here are four common pitfalls to avoid in order to set your team in the best position ...

How to Deal with Information Overwhelm

November 12, 2018

Life in the twenty-first century means constant access to information of all types--from the world at large, your community, your health, all the way down to the nitty-gritty details of your business. It’s a good thing, of course, but can easily lead to a person feeling overwhelmed ...

4 Ways to Track Your Real Estate Business

November 14, 2018

There is no “one size fits all” metric when it comes to gauging the health of your business. Tracking different aspects is the only way to get an overall picture of how well you’re doing. Read on for tips on making sure you are getting the clearest picture of your performance. You ...

Why Honest Brokers Still Make Mistakes with Commission Checks

November 16, 2018

Both simple and complex commission calculations are easy to get wrong. Brokers are usually honest, but they’re also human--and mistakes do happen. Before you look at your latest commission check and feel like your broker is trying to short you, it’s worth learning more about ...

What are KPI Dashboards and Why do Businesses Use Them?

November 19, 2018

Key Performance Indicators (KPIs) allow companies to improve. By setting out specific targets and developing the criteria that measure how well you are actually reaching those targets, KPIs are critical in revealing true performance. Also, by illuminating where you may be ...

Does Your Reporting Take Too Much Time?

November 21, 2018

Do you dread the end of the month because it’s reporting time? If you have to set aside hours and hours (or even days) each month to complete this task, there’s a better way to handle it--no matter how big your business is. The volume of properties you handle has nothing to do ...

How to Increase My Real Estate Team's Production

November 23, 2018

Production is the lifeblood of a real estate business. Without production, you can’t even start thinking about profit, expanding your business or scaling operations. No wonder most professionals will want to increase production. But increasing production is also one of the most ...

[Download] The Simple Real Estate Business Plan

November 27, 2018

As a real estate professional, you run your own business. So you need to take care of planning, accounting, marketing, sales,.... Everything!To tie this all together, you want to have a solid business plan. A plan that you can easily and quickly set up, and develop further as your business ...

Key Performance Metrics for Real Estate Agents‎

November 28, 2018

If you don’t keep track of your real estate business, you don’t know when things aren’t going right - except maybe by looking at your bank account at the end of every month. Key performance indicators (KPIs) are how the majority of modern real estate brokerages keep track of ...

How to track lead generation activities

November 30, 2018

Lead generation is the backbone of the marketing and sales strategy of any real estate business. Your business needs a steady flow of leads. That way, when you and your team sit down to make call or send out emails, you’ll have a steady supply of names and don’t get ...

How to create a vision for your real estate business

December 3, 2018

For any business, it’s absolutely crucial to have a clear vision, backed up with strong values that truly resonate with you. This will help you keep moving in the right direction at all times, even if you’re not exactly sure what to do next. It’ll also make your work more meaningful ...

Why Building a Real Estate Office Culture is Important

December 7, 2018

“Corporate culture is the only sustainable competitive advantage that is completely within the control of the entrepreneur. Develop a strong corporate culture first and foremost.”-David Cummings, Co-founder of Pardot. Every business has a culture - it’s not something you choose to ...

Best Practices for Top Producing Real Estate Teams

December 11, 2018

A lot of real estate businesses are booming at the moment. We see teams whose production has been growing every month for the past year, and they show no signs of stopping!If this is your team, you might be wondering what to do next. If everything is going well, what ...

Key Performance Indicators: The Language of Business

December 20, 2018

Real estate professionals all run a business - even if you ‘officially’ work for a broker, it’s important that you behave and think like you’re running your own business.And as a business owner, you need to make sure your business thrives. When you get certified as a real estate agent ...

How to make use of data insights

December 27, 2018

When it comes to collecting data about your business, the big question is ‘why?’.Why is it important to collect data? Aren’t we in the business of selling houses?Should you really prioritize tracking business metrics over other things, like following up with leads or helping out ...

The 2020 Real Estate Back Office Systems Guide

January 31, 2019

Dealing with listings, recording payment, tracking sales, commissions… as a real estate broker your job reaches far beyond matching a for-sale property to a buyer. There are many things you need to monitor and decide on - business, agents, marketing and so on. For many ...

Why you need a real estate broker management solution

February 5, 2019

Do you feel like you haven’t quite hit your business targets over the past year? It’s common for brokers to feel like they haven’t been doing well enough - like they haven’t achieved their targets. But often that’s just a feeling. The real questions are: 1. Has my business grown enough ..

Why you need to track agent commissions

February 7, 2019

You might think agents will always maximise their commission -- after all it’s their commission and it’s in their interest to be paid as much as possible for their work. And it’s true, agents are responsible for their own commission. But, that doesn’t mean you ...

Real Estate Seller’s Checklist for Brokers

February 12, 2019

Agents commonly use checklists when they’re listing new properties helping a client secure a deal. It makes sense -- it’s much less likely they’ll forget anything and clear up headspace for interacting with everyone involved in the sale. Brokers generally don’t ...

New real estate agent checklist for brokers

February 14, 2019

When you’ve just hired a new real estate agent, it’s important to make them feel right at home at your brokerage. Take the first few weeks and show the new hire why you’re a great company to work for -- in a competitive labor market, you need to work harder to make sure ...

Real estate transaction checklist for brokers

February 19, 2019

Once your agent has a buyer and a seller agree on a deal, it’s important to close it as soon as possible. Real estate transactions often lead to quite a bit of stress for buyers and sellers.Think about it, most people don’t sell or buy houses every week so this is probably ...

Guide to Real Estate Commission Trackers

February 21, 2019

Commissions are the lifeblood of any real estate company. And yet, it happens so often that brokers and managers don’t have a good idea of how much is coming in and who generates the commission. When deciding on your commission structure, you should ...

How to Attract Talented Real Estate Agents

March 14, 2019

Great agents are often hard to come by and you might spend more time recruiting than you really want. To minimize resources lost on recruiting, it’s best to take a strategic approach. First, you’ll need to be crystal clear about the type of agent you’re looking for. Then ...

What does a Real Estate Agent Really Do?

March 21, 2019

I've been a Real Estate agent for 12+ years and you might be surprised at how often I hear this question or better yet, when I hear someone’s vivid opinion of what they think a Real Estate agent does (or does not do). The value of a Real Estate agent is slowly diminishing in ...

Why your commission structure sucks

June 11, 2019

For a lot of brokerages, commission structures evolved and changed over time - they were set up many years ago and developed organically.Most commission structures aren’t necessarily bad. In fact, most of them worked very well for a while. But then the business grew ...

How to track real estate agent performance

June 27, 2019

As a broker, it’s important for you to have in-depth understanding of how commissions work. So much depends on it - your business longevity, your agent happiness, sales success and more.Commission structures can be very complex, making it a less transparent part of ...

How to manage money for your real estate business

July 22, 2019

As a real estate broker, your business success depends on whether or not you continuously have enough money available and be able to pay rent, bills and - of course - your agents, but also whether you will be in a position to take advantage of market opportunities ...

Best Real Estate Broker Organization Tools

July 24, 2019

Looking at the past week, what have you mostly been spending time on? Have you been engaged in inspiring activities that moved your business forward? If not, it’s likely that you’ve been spending too much time on administrative and organizational tasks. Luckily there are ...

The brokers' guide to real estate commission structures

August 9, 2019

Paying for and motivating your team one of the major levers brokers can use to increase their agents and team's production. However, for many brokers, it is difficult to find information that is not agent focused.In this post, we will outline the fundamentals of agent ...