3 Tips on How to Improve your Agent Retainment

Press Releases
May 28, 2020

3 Tips on How to Improve your Agent Retainment

Recruitment and retainment often form the core of the broker’s focus. Today we’ll be looking at how to improve retainment within your organization. We’ll be going to the field and picking up tips from brokers and team leaders in the field.

Read more: 3 Tips for Recruiting More Agents

Let’s get into it.

1. Reach Out by Phone and Mean It

“During these challenging times, one of the best things a leader can do is reach out to EVERYONE on their team on the telephone, voice to voice, and ask them how they are doing? Family? Kids? And then ask them if there is anything you can do for them? And, mean it!

That's retention 101! Take advantage of this unique opportunity.” says David Caveness, President at Carpenter Realtors.

David points out that in the current climate, agents are likely to be more receptive and appreciative. LIkewise, this highlights the basic requirement for brokers to take more of a genuine interest in their agents if they are to expect the agents to maintain their relationship with the office.

2. Celebrate Milestones

In a similar view, Janelle Crivello, Brand Champion at ERA Carroll Realty suggests brokers invest in their relationships with agents by recognizing success of their agents.

“it’s about relationships with your agents. I believe strongly in celebrating the milestones and the successes of your agents and those you are trying to recruit. If that means recognizing it’s their birthday or anniversary of joining your company, or making it through a hard sale, or recognizing an agent's production that you are trying to recruit to your company. That shows that you care about your agents and that you recognize them and their achievements, versus viewing them as just dollar signs.”

3. Maintain Your Value Proposition

As Jesse Garcia, Zipi CEO explains, “Some brokerages become so enthralled with keeping up with their competition that they lose focus on what their true value proposition is and sacrifice the main reasons agents chose to join them in the first place.”

Jesse reminds us that it is possible and common for some organizations to forget their original value propositions that they provide to agents. Without being mindful of these, there is a risk that agents will no longer be satisfying their motivating criteria which can lead to agents leaving the organization.


While every real estate office is different, we hope that you might get inspiration from the above tactics on increasing the number of agents you retain in your office.

How do you invest in keeping more of your agents? Share your tip in the comments below.

Written by
Jesse Garcia

Jesse’s 13-year career and tenure as an office manager, coach and top producing agent includes running two multi-million-dollar real estate offices and managing hundreds of agents, while increasing both production and profitability. It was this experience that led him to develop Pipeline Wizard, which became the proof of concept for Zipi.

Favourite Quote

"Faith is taking the first step even when you don't see the whole staircase." - Martin Luther King Jr.

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