Best Real Estate Broker Organization Tools

July 24, 2019

Best Real Estate Broker Organization Tools

Looking at the past week, what have you mostly been spending time on? Have you been engaged in inspiring activities that moved your business forward? If not, it’s likely that you’ve been spending too much time on administrative and organizational tasks.

Luckily, there are tons of tools available nowadays to organize your work and free up time to do the things that really matter: building relationships and selling houses!

To help you along, we’ve compiled an overview of some of the best realtor organization tools of 2019:


According to recent research done by NAR, over 20% of realtors have a blog or are planning to have one. The Content Marketing Institute has found that content marketing is one of the most effective ways to get your brand out there!

A great place to start writing a blog is WordPress. Over 27% of the internet is built with WordPress, making it the most popular content management system.

WordPress will allow you to build an entire website, including a blog, ‘About Us’ page and ‘Contact’ page. You can even add the listings you’re currently working on, giving potential clients yet another way to find you. So get out there and start writing!

Some other tools you can use for brand building:


No self respecting broker can do without a solid social media strategy nowadays. According to NAR research, social media is great at helping you generate high-quality leads.

With Buffer, you can minimize the time spent on social media, but maximize your output. You can schedule posts to go out at set times through all your social media accounts, including Facebook, Instagram and Twitter.

Some alternatives to Buffer:


As a real estate broker or agent, first impressions matter - a lot. Most real estate professionals know this and invest in a nice wardrobe, decent car and business cards.

But, there’s no need to stop there.

  • What if you could give each client a beautifully designed fact sheet about the properties you’re selling?
  • Or perhaps you want to spread some flyers in the area to let people know what’s hot at the moment.
  • Maybe you’ll want to double down on that social media strategy and come up with some graphics for your posts.

Canva can be used to do any of these things - and the best thing is: you don’t even need to be ‘artsy’ or ‘have a good eye’. Even if you’re a total beginner, they’ve got you covered.

Real estate management systems

Last but not least, you’ll need something that ties everything together - log your interactions with clients and agents, set goals and keep track of deals and production at individual, team and office level.

That’s where a real estate management system like Zipi comes in. Zipi helps you streamline the entire transaction lifecycle, allowing you to keep an overview of your business and maximize your teams’ productivity.

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Next steps

Whatever you do, it always pays off to try new tools - it’s a small investment with potentially huge returns in terms of saved time and money.

As a next step, try at least one new tool every month - most tools are free or have a try-before-you-buy offer. Keep track of how it’s making your life easier (or not!). Then decide whether you want to keep using it or switch to something else.

What tools are you considering? Which ones are you already using? Let us know!

Written by
Jesse Garcia

Jesse’s 13-year career and tenure as an office manager, coach and top producing agent includes running two multi-million-dollar real estate offices and managing hundreds of agents, while increasing both production and profitability. It was this experience that led him to develop Pipeline Wizard, which became the proof of concept for Zipi.

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